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Marketing Plan Assignment-Global and Financials

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Unit VIII Scholarly Activity
I have to create a comprehensive marketing plan for my start up company: Travel Today. This is the 4th section of the plan. Thanks!

Travel Today, a well-known travel agency that has been serving customers for 25 years, has experienced a slow- down of business over the last five years. They are of the belief that the internet has enabled customers to plan and book their own vacations. Their business development department has begun researching possible alternative new product/service offerings with the idea of re-capturing some of their lost customers.

Unit VIII Marketing Plan Assignment-Global and Financials/Control
1. Global Opportunities
2. Financial Analysis
3. Measurement/Control
This section of the marketing plan will review potential global opportunities including the how, when, and where to take advantage of these opportunities. The financial analysis will discuss budgeting considerations, projected sales/profit patterns, and a break-even analysis. Finally, measurement/control should identify how you will measure the success of your marketing plan and marketing program. The key here is to include "measurable" goals.

Deliverable: The format of this professional Marketing Plan is essay format subheadings. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of three sources correctly formatted to APA standards on the Reference page. In-text citations should also be used. The length for each assignment submission is minimally three pages long, double-spaced, plus title page and reference page.

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Solution Summary

A comprehensive marketing plan for a start up company is determined. The response addresses the query posted in 1021 words with APA References.

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The response addresses the query posted in 1021 words with APA References.

//Every company requires a sustainable and successful business and for this purpose, companies use marketing strategies to promote their offerings. In this context, this sections suggests an alternative that Travel Today Company can implement to recapture its lost customers. The next section covers the financial analysis which includes the budgeting for the Travel Today, projected sales/profit patterns and a break-even analysis.//
Global Opportunities
The possible alternative service offerings that Travel Today may implement for recapturing some of its lost customers can be the use of mobile travel service via a mobile application. The mobile technology in all business sectors includes mobile tools that help them to make their service offering easy. In the recent years, mobile business has gained much popularity and has become an important component of every business. Therefore, Travel Today must indulge in a mobile app that will increase the productivity of business users (David & Murman, 2014). This tool will not only provide the customers a free mobile app, which they will be able to access anywhere and anytime but will also help the company to communicate with their customers effectively.
The global opportunities that Travel Today will get by using mobile app will be that it will gain the competitive advantage as most of the travel agencies today have started using mobile app to communicate with their customers and also to attract a large mass of customers. The company will be able to increase the brand visibility and generate more revenue (Kotler, et al., 2012). With the help of mobile app, the company will be able to sell more excursions and tours, ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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