Creating a comprehensive marketing plan, using one of the product scenarios below. You will choose one scenario, and use it throughout the entire course. Within each unit you will be asked questions, and based on your company (chosen from the list below) and previous decisions you have made, you will add the additional information to your marketing plan. It is highly recommended that you submit each unit's assignment on a timely basis in order to receive feedback from your instructor. You will need your instructor's feedback at the end of the course to put your revised components together to create the comprehensive marketing plan.
In the business environment, professionalism is very important, so make sure your plan is presented in a way that positively reflects you and the company you work for. Being involved in projects of this nature in the corporate world provides promotional opportunitiesâ?"a successful completion of this project could earn you the title of Vice President of Marketing. It is suggested that you use Microsoft Word to create your marketing plan, but the style and layout you choose to use is up to you. Make sure your plan is grammatically correct, addresses the key ideas from each unit, and incorporates all of the required components.
1. Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company's development and research department has created a new chemical that will allow deodorants to work for up to 5 daysâ?"even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product.
Create a name for the product you choose, and create the following components of a marketing plan for the next year.
The marketing plan should include:
1. Situational Analysis
2. Marketing Strategy
The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old. You will be creating the financial information for your company yourself.
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The solution provides an insight into developing marketing plan for Arimount Deodorant Products, a hypothetical company. The solution contains view points and facts with reference to politico-legal, cultural and social environmental factors as a part of situation analysis, a SWOT Analysis for the company, the 4Ps of Marketing Mix strategy for the company, a brief evaluation of financial position of the company and the controls which could be used by the company.
Deodorant Marketing Plan to a Youth Demographic
Arimount, a well known name in the personal care industry, desires to launch a deodorant, which will work for up to 5 days, even after bath. The company's research and development department has invented a compound, which will help the deodorant to stay on for up to 5 days. Arimount, a well-known beauty and grooming company, will have an edge if it will launch this kind of product. The name suggested for this product is "Crysteffect", i.e. indicating the crystal effect. This product will be innovative in the sense that no other company offers such as up to 5 days sweat and body odor resistant quality.
Create a marketing plan for the company. To what segments will your company market to, and what variables should be used in these segmentations? Discuss the way your company will address your customers' buying decision process.View Full Posting Details