Creating a comprehensive marketing plan, using one of the product scenarios below. You will choose one scenario, and use it throughout the entire course. Within each unit you will be asked questions, and based on your company (chosen from the list below) and previous decisions you have made, you wil READ MORE »
- Responses: 106
- BCom, M.D.S University, Ajmer, 2000
- MBA, M.D.S University, Ajmer, 2002
- PhD (IP), Suresh Gyan Vihar University, Jaipur, 2012
Himanshu Mahobia is Assistant Professor in Marketing and Strategic Management at a prestigious Business School in New Delhi and will be completing a decade of his journey after completing his Masters of Business Administration with years of experience teaching subjects in Marketing and Business Strategy. He has worked with reputed organizations in Banking, Media and Online Advertising Industry. He has participated and presented papers in national and international conferences. He is pursuing his Ph.D. and the focus of his research is on factors influencing consumer engagement in retail. Besides this, he has been researching on the practices of various companies worldwide where he aims to bridge the gap between theory and practice in his teaching. He is an active expert at Brainmass since October 2011.
Describe and evaluate the effectiveness of Google's approach to business strategy; that is, how is Google creating a sustainable competitive advantage?
Describe Google's core products and business model?the basis upon which the firm makes money. Analyze the dual strategy that Google employs to ex READ MORE »
The company i choose was Walmart I have attached the last 4 slp's that i did now for the 5th slp i'm supposed to put it all together.
You've put a lot of work into your analyses of the four perspectives. Now it's time to put it all together! In this module, you'll be preparing a report drawing READ MORE »
Imagine you work for a company that produces software, and the Research and Development department has developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes fro READ MORE »
Review the case study "Carnival Cruise Lines: Exploiting a Sea of Global Opportunity"Â? attached.
1. Describe the global forces that have contributed to the growth of the cruise-line industry.
2. Discuss the specific steps that Carnival Cruise Lines has taken to benefit from global social cha READ MORE »