How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use the information on consumer perception to create a national advertising campaign?© BrainMass Inc. brainmass.com October 10, 2019, 3:27 am ad1c9bdddf
Consumer perception refers to "the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers)" retrieved August 26, 2011 from http://www.consumerpsychologist.com/.
Consumers are greatly influenced by company reputations and credibility. Using either of the options listed above, you could conclude that a marketing manager could use information on consumer perception to create a national advertising campaign by doing the following:
Consumer perception information could be used by MADD to identify which outlets would be most effective in delivering its ...