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Consumer Perception

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How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use the information on consumer perception to create a national advertising campaign?

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Consumer perception refers to "the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers)" retrieved August 26, 2011 from http://www.consumerpsychologist.com/.

Consumers are greatly influenced by company reputations and credibility. Using either of the options listed above, you could conclude that a marketing manager could use information on consumer perception to create a national advertising campaign by doing the following:

MADD

Consumer perception information could be used by MADD to identify which outlets would be most effective in delivering its ...

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