Explore BrainMass
Share

Explore BrainMass

    Consumer Perception

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use the information on consumer perception to create a national advertising campaign?

    © BrainMass Inc. brainmass.com October 10, 2019, 3:27 am ad1c9bdddf
    https://brainmass.com/business/marketing/consumer-perception-420898

    Solution Preview

    Consumer perception refers to "the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers)" retrieved August 26, 2011 from http://www.consumerpsychologist.com/.

    Consumers are greatly influenced by company reputations and credibility. Using either of the options listed above, you could conclude that a marketing manager could use information on consumer perception to create a national advertising campaign by doing the following:

    MADD

    Consumer perception information could be used by MADD to identify which outlets would be most effective in delivering its ...

    $2.19