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    Research on investor perception as a consumer

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    Can a regression model be used to measure an investor (consumer) perception changes in the stock market with the announcement effect vis-a-vis brand name effect? What variables can be used to measure investor perception towards buying a stock?

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    The investor acts like a consumer while buying a stock with an anticipated return on investment over a period of time. The short term and long term objectives of the investor may influence his buying decision process. The stages of consumer buying decision process models may also be used to identify the investor perception if he or she is considered as a consumer. The brand awareness about the stock can make an impact ...

    Solution Summary

    The solution provides guidance on the tool of research that can be used to measure consumer buying decision towards stocks.