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Consumer Behavior in Marketing

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What are two examples of internal influences on consumer behavior and two examples of external influences on consumer behavior? How do these influences impact marketing strategies? How can marketers use consumers' values to position their product(s) or service(s)?

How does perception motivate you as a consumer? Why? Is it possible for an organization to influence your perception to purchase a product or service? Please provide two brand-specific examples.

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Solution Summary

The attached solution-guide will assist you in expanding your knowledge and through that knowledge you will be able to write your own paper. It includes a comprehensive discussion on influencing consumer behavior with examples. This solution is approximately 1100 words with four references.

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Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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