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Consumer Behavior in Marketing

What are two examples of internal influences on consumer behavior and two examples of external influences on consumer behavior? How do these influences impact marketing strategies? How can marketers use consumers' values to position their product(s) or service(s)?

How does perception motivate you as a consumer? Why? Is it possible for an organization to influence your perception to purchase a product or service? Please provide two brand-specific examples.

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The attached solution-guide will assist you in expanding your knowledge and through that knowledge you will be able to write your own paper. It includes a comprehensive discussion on influencing consumer behavior with examples. This solution is approximately 1100 words with four references.