Analyze the impact of external and internal influences on consumer behavior and marketing strategies.
Select three external influences and analyze the impact that these influences have on the marketing strategy for the iPhone.© BrainMass Inc. brainmass.com June 4, 2020, 2:22 am ad1c9bdddf
Consumers in the industry will always have a change in the way that they behave whereby their behavior will always be influenced by perception, learning and motivation which forms a basis of the various internal factors which have an influence on the consumer behavior. Social norms, culture, and family roles are some of the factors which form a basis of the various external factors which impact the manner in
which a consumer behaves in the market (Abzari & Ghujali, 2011).
Environmental trends have an influence on the various external factors which have an impact on the customers. One of the environmental trends that could have an impact on the external or internal aspects that affects a consumer's behavior involves the use of advertising. Both external and internal factors have the capability ...
The expert analyzes the impact of external and internal influences.