What are the differences between internal and external influences on consumers?© BrainMass Inc. brainmass.com June 4, 2020, 3:06 am ad1c9bdddf
Internal factors are usually referred to as personal factors, and identify a consumer's ability to benefit directly from a product. For example, a consumer wants a cell phone to make calls, a car to go to work, and a computer to play games. Each of those purposes is a motivation for a consumer to make a purchase of that particular ...
This solution explains the difference between internal and external influences on consumers.