Explore BrainMass

Explore BrainMass

    Internal and External Influences on Consumers

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What are the differences between internal and external influences on consumers?

    © BrainMass Inc. brainmass.com June 4, 2020, 3:06 am ad1c9bdddf

    Solution Preview

    Internal factors are usually referred to as personal factors, and identify a consumer's ability to benefit directly from a product. For example, a consumer wants a cell phone to make calls, a car to go to work, and a computer to play games. Each of those purposes is a motivation for a consumer to make a purchase of that particular ...

    Solution Summary

    This solution explains the difference between internal and external influences on consumers.