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    Internal and External Influences on Consumers

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    What are the differences between internal and external influences on consumers?

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    https://brainmass.com/business/marketing/internal-external-influences-consumers-499083

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    Internal factors are usually referred to as personal factors, and identify a consumer's ability to benefit directly from a product. For example, a consumer wants a cell phone to make calls, a car to go to work, and a computer to play games. Each of those purposes is a motivation for a consumer to make a purchase of that particular ...

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    This solution explains the difference between internal and external influences on consumers.

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