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Internal and External Influences on Consumer Behavior

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What are three examples of internal and external influences on consumer behavior? How do these influences affect marketing strategies? How might marketers use consumers' values to position their product(s) or service(s)?

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Solution Summary

This solution provides examples of internal and external influences on consumer behavior and how they influence marketing decisions in 209 words.

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Examples of internal influences on consumer behavior include demographic characteristics such as age, gender, income, etc, lifestyle or psychographic characteristics, knowledge or education levels, etc.

Example of external influences on consumer behavior include culture in which a consumer is brought up or ethnicity, religion or cultural ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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