Purchase Solution

Elements That Influence Consumers' Decision-Making

Not what you're looking for?

Ask Custom Question

What are the elements that influence consumers' decision-making? Provide an example of a product that influences senior men or women?

Purchase this Solution
Solution Summary

The solution provides a detailed explanation of the elements that influence consumers' decision-making. Examples for senior men and women are also provided.

Solution Preview

Several elements influence the consumer's decision-making process. A combination of external, internal, and marketing elements are included in this process. In the example of a product that influences senior men or women, a typical product would be a hearing aid. The external factors that exert influence on the purchasing decision for a ...

Purchase this Solution
Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Motivation

This tests some key elements of major motivation theories.

View More Free Quizzes
Related BrainMass Solutions

  • Decision-Making: How a Product Influences Seniors

    One of the elements that influences consumer decision-making is the price that goods and services offered for, due to the fact that when items are priced at an affordable level, then consumers are influenced to purchase those items at a higher rate than

  • Marketing Researches

    Purchase decision, and 5. Post-purchase behavior. Issue of consumer decision making Consumer decision making and motivation is explained by the theory as being a factor that ranges from low involvement to high involvement.

  • Consumer Decision-Making: Social Influence

    533299 Consumer Decision-Making: Social Influence Select one of the social influences that affects consumer decision-making. Provide a definition for it and discuss how this affects decision-making by U.S. consumers.

  • Changes in Economy and Consumption

    We see the same decision process in goods that are compliments and we're in the pre-purchase stages of consumer decision-making.

  • Question about Consumer Decision-Making Process

    The basic or critical elements of the consumer decision making process are given below that help the marketer to derive the buyer's action.

  • Factors That Influence Organizational Buyers and Consumers

    527710 Factors That Influence Organizational Buyers and Consumers Defines the 5 different types of organizational buyers and consumers as well as highlights four criteria that these buyers/consumers use to make their purchase decision.

  • How much influence does culture have on consumer behavior?

    Culture has a very strong influence on consumer behavior as peculiar cultural factors of each country and consumer's customs and cultural values alter the purchase decision making criteria in one country from another one.

  • Elements of the consumer decision-making process

    296262 Consumer Decision-Making Process Hi! I need assistance with some ideas for the following: Write a response in which you summarize the elements of the consumer decision-making process.

  • This posting addresses the facebook case study.

    Are there alternative methods of giving consumers a voice in decision making process? An online presence is ideal, but not necessary, for participative decision-making.

View More Related Solutions