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Elements That Influence Consumers' Decision-Making

What are the elements that influence consumers' decision-making? Provide an example of a product that influences senior men or women?

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Several elements influence the consumer's decision-making process. A combination of external, internal, and marketing elements are included in this process. In the example of a product that influences senior men or women, a typical product would be a hearing aid. The external factors that exert influence on the purchasing decision for a ...

Solution Summary

The solution provides a detailed explanation of the elements that influence consumers' decision-making. Examples for senior men and women are also provided.

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