Consumer Decision-Making: Social Influence
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Select one of the social influences that affects consumer decision-making. Provide a definition for it and discuss how this affects decision-making by U.S. consumers.
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Solution Summary
This discussion defines social influence and explains how it can influence consumer decision-making, including an example of a social influence that has an impact on consumers. [150 words, 1 reference]
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Hi,
There can be many social influences that affect consumer decision making. Social influence itself is "information and pressures from individuals, groups, and the mass media that affect how a person behaves" (Jones, 2009, slide 1). Social influences can come from family, ...
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