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Consumer Decision Making

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1. You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In your memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers' purchase process, and recommend some marketing strategies that can influence their decision.

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1. You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In your memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers' purchase process, and recommend some marketing strategies that can influence their decision

TO: CEO
FROM: Marketing Manager
DATE: April 23, 2011
SUBJECT: Product attributes that will appeal to college students.

There are some product attributes that will appeal ...

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