Purchase Solution

Elements of the consumer decision-making process

Not what you're looking for?

Ask Custom Question

Hi! I need assistance with some ideas for the following:

Write a response in which you summarize the elements of the consumer decision-making process. Address the following:

*Discuss how marketers can use the process to drive buyer's actions.
*Explain the impact of consumer satisfaction on marketing.
*Reference the course reading and at least one outside reference.

Thank You!

Purchase this Solution
Solution Summary

Write a response in which you summarize the elements of the consumer decision-making process.

Solution Preview

The consumer decision making process consists of various stages. Let us discuss those one by one.

The first step in the consumer decision making process is recognition of problem. The buying process starts when consumer recognizes the need to buy a product, say an automobile or car. For example, let's assume that a person recognizes that needs an automobile to reach office daily on time. To resolve this problem, he starts looking for solutions.

Marketers that understand the real needs and wants or problems and provide solutions to address such needs and resolve problems are the ones that become successful in the marketplace. It is essential for marketers to understand the underlying problem or need that consumers are trying to fulfill via the product or service to ensure that the delivered product or service exactly addresses those issues and provides maximum possible satisfaction to consumers. In today's competitive business environment, customer satisfaction is the ultimate goal of any marketer or organization as it helps in developing a loyal customer base, strong brand loyalty and increased chances ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

View More Free Quizzes
Related BrainMass Solutions

  • Describing elements of the consumer decision-making process

    76423 Describing elements of the consumer decision-making process Summarize the elements of the consumer decision-making process.

  • Elements That Influence Consumers' Decision-Making

    Several elements influence the consumer's decision-making process. A combination of external, internal, and marketing elements are included in this process.

  • Question about Consumer Decision-Making Process

    221728 Question about Consumer Decision-Making Process Consumer Decision-Making Process Paper - Prepare a paper in which you summarize the elements of the consumer decision-making process.

  • Consumer behaviour

    Do elements of the consumer decision-making process impacting Marketing? Please use examples to explain. Yes, consumer decision making process impacts marketing.

  • what is consumer behavior

    decision making process in an effective manner.

  • Marketing Researches

    Purchase decision process: The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy. : Five Stages of Consumer Behavior : 1. Problem recognition, 2.

  • models of consumer behavior

    Marketing manager should try and understand what is going in the mind of the consumer-the "black box". He should study buyer's characteristics and decision making process to understand buyer's responses.

  • Strategic Planning Process Overview

    Describe the steps in the decision-making process and predict how the personal attributes of the manager influence decision making.

  • Consumer Decision-Making Process

    296272 Consumer Decision-Making Process The consumer decision making process consists of various stages. The first step in the consumer decision making process is recognition of problem.

View More Related Solutions