Explore BrainMass
Share

models of consumer behavior

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1) Discuss which models of consumer behavior might be used to examine buyers in local markets and the importance of considering cultural elements to apply these models effectively.

2) Describe the difference between localization, adaptation and standardization of a global product or service.

© BrainMass Inc. brainmass.com October 25, 2018, 4:20 am ad1c9bdddf
https://brainmass.com/business/product-management/models-of-consumer-behavior-374988

Solution Preview

In my view, Stimulus- Response model of consumer behavior can be used to examine buyers in local markets. In the above model, marketing stimuli which include product, price, place and promotion and other stimuli which include economic, political, social and technological factors enter the customer's mind and produce certain responses. Marketing manager should try and understand what is going in the mind of the consumer-the "black box". He should study buyer's characteristics and decision making process to understand buyer's responses.
Buyer's psychological, ...

Solution Summary

Discuss which models of consumer behavior might be used to examine buyers in local markets and the importance of considering cultural elements to apply these models effectively.

$2.19
See Also This Related BrainMass Solution

Comprehensive Strategic Marketing Plan: discuss needs in consumer behavior model

The process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions.

Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
Summarize how you would apply the above discussion to your product/service's target market and the competition. Note: even though you have "created" a product or service, it makes sense to research real companies and products that might be considered competitors.

View Full Posting Details