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models of consumer behavior

1) Discuss which models of consumer behavior might be used to examine buyers in local markets and the importance of considering cultural elements to apply these models effectively.

2) Describe the difference between localization, adaptation and standardization of a global product or service.

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In my view, Stimulus- Response model of consumer behavior can be used to examine buyers in local markets. In the above model, marketing stimuli which include product, price, place and promotion and other stimuli which include economic, political, social and technological factors enter the customer's mind and produce certain responses. Marketing manager should try and understand what is going in the mind of the consumer-the "black box". He should study buyer's characteristics and decision making process to understand buyer's responses.
Buyer's psychological, ...

Solution Summary

Discuss which models of consumer behavior might be used to examine buyers in local markets and the importance of considering cultural elements to apply these models effectively.

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