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consumer behavior and marketing communications

Need help with identifying 2 companies that have faced specific issues related to consumer behavior and new technology in relation to marketing communications and an integrated marketing communication process. Things to consider are how marketing communication messages influence consumer decisions, how brand decision makers respond to marketing communication messages. Need to identify issues and how they solved those issues in relation to the above. Need at least 200-300 words per company and references. Thanks,

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Need help with identifying 2 companies that have faced specific issues related to consumer behavior and marketing communications

Need help with identifying 2 companies that have faced specific issues related to consumer behavior and new technology in relation to marketing communications and an integrated marketing communication process. Things to consider are how marketing communication messages influence consumer decisions, how brand decision makers respond to marketing communication messages. Need to identify issues and how they solved those issues in relation to the above. Need at least 200-300 words per company and references. Thanks,

One company that faced specific issues related to consumer behavior and new technology was AT&T. When it started the iPhone service, its bills ran into hundreds of pages. The bills were inordinately detailed and the customers resented this. Some even uploaded these detailed bills on the internet as a mark of protest. The detailed bill had been generated by net technology that followed the instructions of AT&T. AT&T bills were a source of controversy when the bills first went out. AT&T claimed that ...

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