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    Difference between public relations and advertising function

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    Can you help me understand the role public relations must play in an IMC program for an international marketer?

    What is the primary difference between the public relations role and the advertising function?

    I just need a brief explanation to help me articulate a more comprehensive response.

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    https://brainmass.com/business/marketing/difference-between-public-relations-advertising-function-190855

    Solution Preview

    Question:
    Can you help me understand the role public relations must play in an IMC program for an international marketer?
    What is the primary difference between the public relations role and the advertising function?
    I just need a brief explanation to help me articulate a more comprehensive response.

    To understand the IMC program you should have a good grasp of the overall marketing process such as consumer communications and ...

    Solution Summary

    This essay goes into detail about the differences between the role of public relations and the advertising functions. Specifically this goes into detail about IMC and international marketers. Additionally, this solution provides one reference source link for further research on the topic.

    $2.19

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