Define public relations, analyze PR vs marketing, societal functions of PR
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1) How do I define PUBLIC RELATIONS?
2) How do i analyze the relationship betwwen PR and marketing?
3) How do I explain the organizational and societal functions of PR?
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Solution Summary
The 1254 word solution provides detailed answers to the three questions below including lists of models, factors and functions of public relations
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PUBLIC RELATIONS Vs. MARKETING
It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity and sales. The terms are often used interchangeable. However, they refer to different - but similar activities.
? Advertising. Advertising is bring the product (or service) to the attention of potential and current customers and is typically done with signs, brochures, commercials, direct mailings or e-mail, or personal contact.
? Promotion. Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity. Advertising, sales and public relations are often considered aspects of promotions.
? Marketing. The wide range of activities involved in making sure that the organization continues to meet the needs of its customers and gets value in return. These activities include research, analyzing the competition, positioning the product or service, pricing and promotion through advertising, promotions, public relations and sales.
? Public Relations. Includes ongoing activities to ensure the company has a strong public image. These activities include helping the public to understand the company and its products. Often conducted through the media (newspapers, television, magazines, etc.). One of the primary activities included in promotions.
? Publicity. Publicity is mention in the media. Organizations usually have little control over the message in the media; reports and writers decide what will be said.
? Sales. Sales involves most of the following activities: cultivating prospective buyers in a market segment, conveying the features, advantages and benefits of a product or service and coming to agreement on pricing and services.
A quote from M. Booth and Associates, Inc in a Reader's Digest article entitled 'Promoting Issues and Ideas' comes the following example of the above definitions:
"... if the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday', that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks ...
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