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IMC Plan: Role of Consumer Behavior & Ethics

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Assess the role consumer behavior plays in developing an Integrated Marketing Communications (IMC) plan.

Evaluate the role ethics plays in the development of an IMC plan.

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Solution Summary

This solution provides assistance in assessing the the role consumer behavior plays in developing an Integrated Marketing Communications plan (IMC). It also assists in evaluating the role ethics plays in the development of an IMC plan.

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