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    Marketing: IMC benefits, branding, product life cycle, positioning strategies, CPM, FUD

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    1. Name three issues of Traditional Marketing that IMC helps to solve.

    2. Name three benefits of IMC

    3. Name three types of Branding

    4. Key elements of an Integrated Marketing Communications Plan

    5. Give the six steps to a good tactical IMC plan

    6. Give three key elements that define a business to business customer

    7. Give three key elements that define a business to consumer customer

    8. Name the stages of the product life cycle

    9. Name three positioning strategies

    10. What does CPM stand for?

    11. What are the key objectives to set in a trade promotion?

    12. Name four types of consumer promotions.

    13. Define acquisition costs in IMC

    14. Name the three key value added network strategies

    15. Give three key decisions that go into deciding a distribution channel

    16. Name two impacts that ecommerce has had on brick and mortar businesses.

    17. Give three ways to evaluate the branding message for IMC

    18. Give three ways to evaluate the PR impact on the IMC plan.

    19. Name four ways to evaluate the IMC plan overall.

    20. What does FUD stand for?

    21. How is IMC impacted by global considerations?

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    Solution Preview

    Answer 1
    Three issues of traditional marketing that can be solved by IMC are as follow:
     Advertising of the product beyond the boundaries of the nation (Belch, 1998).
     It provides multiple forms of communications to the business organizations such as sponsorship marketing, internet marketing, etc. (Kotler, 2002).
     24*7 hours availability of the companies that cannot be possible in traditional marketing programs (Belch, 1998).
    Answer 2
    Three benefits of IMC are as follow:
     Effective IMC plan improves the bottom line of the company such as help to create awareness in the eyes of customers (Lingham, 2006).
     It helps to use one strategy of marketing for the entire department and making.
     Communication very easy and effective instead of dividing it (Benefits of IMC, 2009).
     It reduces the promotional cost of the organization (Lingham, 2006).
    Answer 3
    Three types of Branding are as follow (Seven Types of Branding, 2009):
     Corporate Branding
     Culture Branding
     Spirit Branding
    Answer 4
    Following are the key elements an Integrated Marketing Communications Plan (Kotler, 2002):
     Exchange of Ideas
     Indentify potential target market
     Identify the demand
     Proper selection of distribution channels
     Environmental and cultural dynamics
     Proper sales promotion
     Pricing
     Website of the organization
    Answer 5
    Six steps to a good tactical IMC Plan are as follow (Kotler, 2002):
     Identification of the Target Audience
     Determination of communication objectives
     Designing of message
     Selecting media
     Selecting the source of message
     Feedback collection.
    Answer 6
    Three key elements of business to business customers are as follow (McNeil, 2005):
     Analyze the size of business organization
     Evaluation of customer's requirement
     Technology used by the Organization
    Answer 7
    Three key elements of business to consumer customers are as follow (Lingham, 2006):
     Analysis of target market
     Need of consumers
     Price recognition
    Answer 8
    Following are the four stages of product life cycle (Kotler, 2002):
     Market Introduction ...

    Solution Summary

    Marketing is examined. The solution gives an analysis of IMC benefits, branding, product life cycle, positioning strategies, CPM and FUD.