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Marketing: Offering concept

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Please select a specific product that catch your eyes and discuss the following:

Offering concept
Position in the product life cycle
Positioning Strategy
Branding strategy

Research and locate a journal article relating to one topic in this week's readings. Develop two solid in-depth paragraphs reflecting the knowledge gained; no quotations can be used at all.

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Please select a specific product that catch your eyes and discuss the following:

Offering concept
Position in the product life cycle
Positioning Strategy
Branding strategy

Research and locate a journal article relating to one topic in this week's readings. Develop two solid in-depth paragraphs reflecting the knowledge gained; no quotations can be used at all.

The product that has caught my eyes is Dove Soap. The offering is a variety of soaps including energy glow, white, exfoliating, cool moisture, calming night, and pro-age. The offering of Dove soap is so wide that it addresses different needs of soap users. Dove claims that is an agent of change to educate and inspire girls on a wider definition of beauty. The product has reached the maturity stage in the product lifecycle. This is the reason why different variants of Dove soap are being introduced. For example, the variants of Dove soap include sensitive skin unscented, nutrium nourishing, and pink. ...

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Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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