See attached files.
The purpose of the Case Study Paper is to assemble learning achieved into a scholarly presentation demonstrating understanding and application of knowledge in the area of strategic marketing.
I need help writing this paper; an outline of key ideas to focus on, etc. I know that this research cannot be done for me.The attached case file should be used to support essay.
Case study and exhibits reference:
Cravens, D. W., & Piercy, N. F. (2008). Strategic marketing (9th ed.). Boston: McGraw-Hill.© BrainMass Inc. brainmass.com October 25, 2018, 3:31 am ad1c9bdddf
According to businessplans.org in citing Kotler (2010) book "Competitive Advantage", concepts related to strategic marketing include strategies for pricing, distribution, promotion, advertising and market segmentation. According to this same site, factors such as market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also address in terms of strategic marketing.
First of all, according to businessplans.org (2010) there are two major components to your marketing strategy:
1) How your enterprise will address the competitive marketplace;
2) How you will implement and support your day-to-day operations;
For example take Amazon.com Inc.: Chief Executive Jeffrey Bezos has put together a strategy which he sees as becoming profitable in three to five to seven years. For example, Bezos wants Amazon to run the businesses of other dot.coms, using those same technologies and operations that power his $10 billion online store; in the process, Bezos aims to transform Amazon into a kind of 21st century digital utility (Amazon.com). However, Amazon's competitors such as Google, YouTube and MySpace have maintained a competitive advantage over Amazon; however, this may change.
According to Smith, Venkatraman & Wortzel (2001) they propose and test an alternative to the traditional power model, a manufacturer-retailer Strategic Marketing Fit (SMF) model. According to these authors, strategic marketing fit in channel relationships is a compatibility and congruence of marketing strategies and activities between members of a manufacturer-retailer relationship, designed to achieve both members' market goals and objectives. According to these authors, the thesis of this model is that with consistent goals, strategies and activities between manufacturer and retailer enhance both retail and brand performance; the strategic challenge for both manufacturers and retailers is not how to wrest power away from the other party; the challenge is for both retailers and manufacturers to combine their efforts on increasing their power within the dyad; finally strategic marketing fit derives from the literature on fit between business-level strategy and the external environment.
For example, according to Amazon.com Inc. (2010) (Your worksheet) Amazon is not of the traditional power model; its strategic ...
In terms of a business plan the two major components for your marketing strategy involve how your enterprise will address the competitive marketplace; and how one will implement and support your daily operations. According to these authors, the thesis of this strategic marketing model is that with consistent goals, strategies and activities between manufacturer and retailers, this enhances both retail and brand performance and includes a marketing fit between business level strategy and the external environment.
Strategic Marketing 3
Question 1: Discuss the positioning strategy. In your answer, discuss the forces that help a firm to develop and deploy a positioning strategy.(200 words)
Question 2: Research the below two major research firms:
- Gfk AG Nuremburg, Germany, gfk.com
- West Inc. Rockville, Md, westat.com
Discuss your findings in terms of their research services and special study capabilities. Also, discuss the ways in which such services can impact on marketing decisions. (200 words)
Question 3: Explain what goes into determining positioning effectiveness. (200 words)
Question 4: Compare and contrast the dynamics that influence the emerging, growth, and mature markets. How do they help a firm to craft a market target strategy in each? (200 words)
Question 5: Discuss the impact that IBM's collaborative innovation strategy can have on its partners, as well as on Microsoft. How can IBM's strategy affect the market? (200 words)
Question 6: Identify three problems or risks companies may encounter in collaborative relationships with suppliers. In your estimation, how can these risks be minimized? (200 words)
Question 7: Visit the website www.alliancestrategy.com and review the various presentations available through the site. Summarize what factors should be considered in making alliances between organization effective. (200 words)
Question 8: Discuss how it can be possible for Costco wholesale to perform well against competitors when it carries a burden of higher labor costs? Are there issues in this case which may be worth considering in other situations where a company faces strong low-cost, low-price competitors? (200 words)
Question 9: Discuss the emerging issue of the digital distribution channel occurring in markets in which the product can be converted to digital format. (200 words)
Question 10: Examine the Fortune Brands website (www.fortunebrands.com). Analyze and evaluate the strategic initiatives used by Fortune Brands in their strategic brand management. (200 words)
Question 11: Discuss the useful insights about brand strategy management from observing brands that have been successful over a long period of time. (200 words)
Question 12: In the late 1990s, Radio Shack initiated co-branding strategies with Compaq Computer and SPRINT. Discuss the logic of such a strategy. In your answer include the strengths and shortcomings of such a strategy. (200 words)
Question 13: Discuss the pricing implications for developed countries when competing against Chinese brands. In your answer, discuss the actions that you would recommend for China's competitors. (200 words)
Question 14: Discuss predatory pricing as a pricing strategy. What are the circumstances when you would recommend that a company adopt predatory pricing? Does predatory pricing come into play when considering ethical issues like the cost of prescription drugs and the low pricing of cigarettes in the developing world? (200 words)View Full Posting Details