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Competition Strategy Formulation

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Using the objectives below, explain how those objectives apply to your professional field and in the company/business where you work. Reflect on how you have struggled or succeeded relative to those course objectives.


-Measure an organizations internal and external environments using environmental scanning.

-Determine relevant business competitive strategies.

-Analyze how to create value and sustained competitive advantage through business strategy.

-Choose measurement guidelines to verify strategy effectiveness.

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Solution Preview

I work as a marketing manager in a luxury fashion clothing firm. Environmental scanning using tools such as SWOT analysis is extremely important for my work because it helps me understand my firm's strengths as well as help in tapping opportunities available in the external environment, such as new trends in fashion. Environmental scanning helps me identify competitive threats as well as internal weaknesses of the organization and help me in ...

Solution Summary

Explains how various objectives apply to marketing manager in a luxury clothing firm.