In a narrative format, discuss these firms from a strategic perspective. Information concerning recent changes in the firms is readily available online and should be accessed. Strategic issues should be discussed in "real time."
The FedEx Corporation was incorporated in 1997 and began operations in 1998. The strategy was to be customer oriented. FedEx has positioned itself as a useful service. It is a global logistics service. The strategy of FedEx is to identify a niche and show how the ideals of its target are similar to that of FedEx's. The overall strategy of FedEx is differentiation through speed, teamwork, and precision. The company has targeted several lucrative segments. For example, it developed special tools for small ...
This posting gives you a step-by-step explanation of Strategy Formulation . The response also contains the sources used.