2)What are the approaches used by FedEx in marketing implementation?
3)As interviewee for the job of Director of Marketing of FedEx, Company Chairman Fred Smith has asked you to read his "C" paper. In return, he wants you to report back to him with the top 3 reasons why FedEx has achieved such success. Based on learned marketing concepts, what are the top 3 reasons you would use?
1.What are the strategic issues in FedEx's marketing implementation and control
The strategic issues in FedEx's marketing implementation and control are its ability to collect parcels and consignments in a timely manner, transport them in a safe and reliable manner and to deliver them within the deadline. FedEx must be able to communicate its strengths in an integrated manner. Develop and deliver products suitable for different segments, price them competitively, and use logistics effectively to deliver its consignments on time, every time.
2)What are the ...
This explanation provides you a comprehensive argument relating to FedEx