Market management
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1. How does the strategic marketing process relate to the strategic planning process? Is it necessary that the marketing strategy be linked to corporate strategy? Why or why not?
2. Do you think social media tools like Facebook, Twitter, and blogs can be used to enhance an organization's image and create competitive advantage? Why or why not?
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Solution Summary
How the strategic marketing process relates to the strategic planning process is determined. The social media tools like Facebook, Twitter and blogs and how they enhance an organization's image and creates a competitive advantage is determined.
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1. How does the strategic marketing process relate to the strategic planning process? Is it necessary that the marketing strategy be linked to corporate strategy? Why or why not?
Marketing plans must be part of the strategic plan. Marketing is the tool that brings in customers and develops a company's reputation. It must be linked to corporate strategy and more importantly, to the company vision. The vision is the face of the company, what it wants to accomplish and strategic plans throughout the company need to use this thread in all their planning.
With a company, direction established in the strategic plan must include all the different departments of the company to establish ...
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