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Product Management Discipline and Importance to Organization

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Professional resources and certifications are available and sometimes necessary in the field of product management. The Product Development and Management Association (PDMA) is a leading international organization promoting the discipline of product management. Examine the purpose, offerings, and professional resources offered by this organization at http://www.pdma.org. The About PDMA section is especially useful.

Product Innovation Educators is a partner of PDMA that provides product development and management training, including training to become a PDMA certified product manager with a New Product Development Professional (NPDP) certification. Explore http://www.productinnovationeducators.com/ to learn why the NPDP certification is useful to product managers. The What is the NPDP section is especially informative. Also please review the file called PDMA Overview of NPDP Certification.ppt to learn more about becoming a PDMA certified product manager.

After reviewing these resources and conducting your own research, write an essay that describes the discipline of Product Management and why it is important to an organization. Briefly address the value of PDMA, the NPDP certification, and then focus on the role of a product manager.

3-4 scholarly resources which can include the textbook

Your essay should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

NOTE: The text book that I am using for this course is: Lehmann, D. R., & Winer, R. S. (2008) Analysis for marketing planning (7th ed.). Boston: McGraw-Hill Irwin. ISBN: 0073529842.

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Product management is a business function of a company that maintains the new and existing product or service in the market (The Discipline of Product Management, 2011). The Product Development and Management Association is an international organization. It is concerned to the resources, discipline of product management, offers and examines the purpose of product. In new product development and promotions, it provides valuable resources and information (Davidson, & Dow, 2004). NPDP provides a framework in employment option, training and knowledge of the organization in new product development.

Discipline of Product Management

Product is a set of features and it may be tangible and intangible. Product development is a pre-decided and structured process of designing, building, operating and maintaining the goods or service and prepares implements the strategic plans and them. Product management is a business function and it maintains the product or service in the market with the help of product manager. Product management decides and describes the feature of product or service and creates the strategies and plans for the product. Product management decides what the product should be for the customers (The Discipline of Product Management, 2011). Product management uses lot of tools and technologies for developing new product or service. Product management maintains the existing product through product life cycle. Product management also decides the product development process and time in which the product is produced.

Importance of Product Management

Every organization survives in the market on the basis of its goods and services. It is necessary for the organization to update its goods and services. Product management is a function that maintains the organizational situation in the market and industry. Product management is a representative and exchanges the information between internal and external customers (Christ, 2008). Product management is helpful in analyzing the customer's behavior. It provides the information regarding market share, conditions and trends those are helpful in new product development. With the help of product management's information, organization decides the features of new product or service (Lehmann & Winer, 2008). Product management ...

Solution Summary

The solution discusses product management discipline and importance to organization.