Share
Explore BrainMass

Generic Strategy, and Grand Strategy

Identify an existing organization that established sustained market leadership by successfully leveraging a generic strategy. State the actual generic strategy (and provide supporting references). How did the organization successfully leverage this strategy?

Identify an existing organization that established sustained market leadership by successfully leveraging a value discipline. State the value disciplines and provide supporting literary references. How did the organization successfully leverage this discipline?

Identify an existing organization that established sustained market leadership by successfully leveraging a grand strategy. State the specific grand strategy and provide literary references. How did the organization successfully leverage this strategy?

Solution Preview

1. The example of an organization that has established sustained market leadership by successfully leveraging a generic strategy is Wal-Mart. Generic strategies have been described by Michael Porter. He has described three generic strategies namely the segmentation strategy, differentiation strategy, and cost leadership strategy (1). The generic strategy that has been leveraged by Wal-Mart is the cost leadership strategy. To leverage this strategy to establish sustained market leadership the firm must achieve high asset turnover, achieve low direct and indirect costs, or establish control over the supply procurement chain. In case of Wal-Mart it has leveraged cost leadership strategy by achieving high asset turnover, low costs, and control over its supply chain. It has ...

Solution Summary

The answer to this problem explains how to achieve sustained market leadership. The references related to the answer are also included.

$2.19