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    Leveraging Value Discipline, Grand, and Generic Strategies

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    1.Identify an existing organization that established sustained market leadership by successfully leveraging a generic strategy. How did the organization successfully leverage this strategy? Please identify both the generic strategy and the organization.

    2.Identify an existing organization that established sustained market leadership by successfully leveraging a value discipline. How did the organization successfully leverage this discipline? (Please clearly identify the value discipline and the organization).

    3.Identify an existing organization that established sustained market leadership by successfully leveraging a grand strategy. How did the organization successfully leverage this strategy? (Make certain you identify the grand strategy).

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    Solution Preview

    1. Identify an existing organization that established sustained market leadership by successfully leveraging a generic strategy. How did the organization successfully leverage this strategy? Please identify both the generic strategy and the organization.

    An example of an organization that has been successful in leveraging a generic strategy is Tom's Shoes. An example of a generic strategy would be differentiation. Tom's Shoes is a company that differentiated itself from other organization by giving away a pair of free shoes to needy children for every pair that was bought (Tom's Shoes, 2010). Many at the beginning of the idea thought that it could never work. Today, many celebrities buy Tom's Shoes and have become a form of advertisement. Tom's Shoes started out as a very small organization but with significant attention from new columns celebrities picked up on the charity giving company. Tom's Shoes has now joined in joint-ventures with designer companies and has produced shoes that have spurred profits, and has been responsible for giving away thousands of shoes (Tom's Shoes, 2010). Companies like Tom's Shoes can become unique in the way they differentiate their product to appeal too many consumers from different paths. This is an example of how an organization can use the generic ...

    Solution Summary

    Each question on sustained market leadership is answered in paragraph form for a total of 783 words with 2 references.

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