Strategic Choice and Evaluation for Ford Motor Company
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Identify the best value discipline, generic strategy, and grand strategy for your organization ( Ford Motor Company).
Recommend a strategy or combination of strategies the organization should implement.
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Solution Summary
The expert examines strategic choice and evaluation for Ford Motor Company.
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Best Value Discipline
Ford is using the customer intimacy strategy as the best value discipline. The company believes in meeting constantly changing customer and business demands through innovation. The automaker relies on its employees to develop new insights and convert them into improved processes, products and services. Customers look at Ford products due to two main reasons. Firstly, they are impressed with Ford's quality improvement which is evident with every product that is launched and secondly they like Ford's entire lineup. Ford uses information technology to create customer intimacy. It has launched a new Ford Mustang Customizer website where customers can create their own Mustang, picking colors to accessories. Ford has also enabled customers to connect through Facebook and share their designs of their ...
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