Share
Explore BrainMass

Ford strategic implementation plan

I am needing help on the background of Ford Motor Company, Executive Summary, the vision statement of Ford Motor Company, and finally the implementation plan.

Solution Preview

FORD MOTOR COMPANY

About the Company

Ford Motors, headquartered in Dearborn, Michigan, is one of the largest automotive manufacturers in the world. The company manufactures and distributes automobiles across six continents with primary markets in North America, Europe and South America. Ford operates under different vehicle brands including Aston Martin, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Main competitors of Ford are DaimlerChrysler, General Motors, and Honda.

Vision: To become world's leading consumer company automotive.

Executive Summary

The success of any automotive company lies in its capability to address the needs of its customers. The strategic agenda of Ford is to meet the needs of its customers as well as to meet the challenges of the industry. To be able to achieve these objectives, Ford needs to outshine amidst the intense competition.
In 2006, Ford faced huge financial losses, effects of which still follow the company. In addition, North American automotive operations have weakened due to entry of Chinese and Japanese manufacturers. Rising fuel prices is another concern which affects not just Ford but all automotive manufacturers. Due to increase in options in the market, customers demand new innovations in their vehicle which has a huge impact on Ford as it operates on ...

Solution Summary

Ford Motor Company is one of the largest automotive manufacturers in the world. The strategic agenda of Ford is to meet the needs of its customers as well as to meet the challenges of the industry. To be able to achieve these objectives, Ford needs to outshine amidst the intense competition.
The document suggest an implementation plan for the company with ramifications and evaluation.

$2.19