Explore BrainMass
Share

Explore BrainMass

    Strategic Plan for Honda and Ford Motor Company

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to better understand their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms:

    Legal, social, and economic environments
    Management structure
    Operational and financial issues
    Impact of potential change factors
    An analysis of strategic intent
    Future performance projections for at least five years
    Social and external challenges
    Current manufacturing facilities and distribution systems
    Market demand and demographics
    Alternative fuels and propulsion systems

    Evaluate, compare and contrast Ford's and Honda's current position on these issues, then respond to the following:

    1. Take the perspective of Ford's Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford's weaknesses and what you would do about it.

    2. Take the perspective of Honda's Director of Strategic Planning to develop a full SWOT analysis of Honda, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Honda's weaknesses and what you would do about it.

    © BrainMass Inc. brainmass.com October 10, 2019, 4:27 am ad1c9bdddf
    https://brainmass.com/business/swot/strategic-plan-for-honda-and-ford-motor-company-460973

    Solution Preview

    Dear Student,

    Please find attached the guidance notes for your assignment. You can further develop more points of view and use your creativity ...

    Solution Summary

    The solution provides guidance on how to develop strategic plans for Honda and Ford Motor Company and provides analysis on different environmental factors impacting the company along with SWOT Analysis

    $2.19