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SWOT Analysis of Ford Motor Company

Use Datamonitor for the Ford Motor company attached and the following two articles. For the SWOT analysis, you will primarily use Datamonior and possible reference some information from the following two articles that supports your SWOT analysis.

Article #1 - Ford to cut up to 30,000 jobs - Rank #1
Article #2 - Mulally plans a U-turn at Ford - Rank #2

Ford to cut up to 30,000 jobs
http://money.cnn.com/2006/01/23/news/companies/ford_closings/index.htm

Mulally plans a U-turn at Ford
http://money.cnn.com/2006/10/31/autos/pluggedin_taylor_mulally.fortune/index.htm

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SWOT Analysis of Ford Motor Company:

Strengths:

1) One of the oldest, largest and most admired brands in the world with presence in over 200 different markets across six continents.
2) A very strong portfolio of reputed brands in different segments of the automobile industry, such as Ford, Aston Martin, Jaguar, Lincoln and Volvo.
3) Loyal customer base in product segments such as SUV's and Pickups.

Weaknesses:

1) Extremely high cost of operations as compared to other efficient and leaner car manufacturers ...

Solution Summary

Use Datamonitor for the Ford Motor company attached and the following two articles. For the SWOT analysis, you will primarily use Datamonior and possible reference some information from the following two articles that supports your SWOT analysis.

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