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Using the Ford Motor company identify at least 3 competing SBU. Analyze how Ford Motor products compare to the internal competitors. Include a SWOT analysis of your product as it compares to the 3 competitors and state where the product currently are in the product life cycle.

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This answer provides a discussion on competition analysis for Ford Motor products' internal competitors. 1094 words with two references included.

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Using the Ford Motor company identify at least 3 competing SBU. Write a 7-9 paragraph analysis of how Ford Motor products compare to the internal competitors. Include a SWOT analysis of your product as it compares to the 3 competitors and state where the product currently are in the product life cycle.

Make sure to indent paragraphs 5 spaces and use headers to differentiate the sections. Make sure to cite both paraphrased and directly quoted material. APA formatting.

Attached are papers from the previous two lessons for reference, however, please do not relay on for sole reference

The Ford Fusion Hybrid is the selected product. This is one SBU of Ford Motor Company. The other two SBUs of Ford Motor Company are Ford Escape Hybrid, and Ford Reflex. The car selected by you compares favorably with the other two SBUs selected. The Ford Fusion Hybrid was selected the North American Car of the Year at the 2010 Detroit auto show. The car was selected winner based on criteria like innovation, design, safety, handling, driver satisfaction, and value. Ford Fusion Hybrid also won the Hermance Vehicle Efficiency Award, (awarded by BermanWorks) and was voted Car and Driver magazine's " 10 Best Cars for 2010". The reason why Ford Fusion Hybrid was favorably considered was that the car sets new standards for hybrid technology (Anderson. C & Anderson. J, 2010).

Comparing Ford Fusion Hybrid with Ford Escape Hybrid we find that Ford Escape Hybrid has several drawbacks that make it a less preferred car. When Ford Escape Hybrid is driven on roads, several models have metallic knocking noises from rear suspension. There ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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