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Introduction and Conclusion for Ford Motor Company

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Please provide an introduction and conclusion for the following:

Ford Motor Company introduces new hybrid car, the Cell.

Identify the segmentation criteria that will affect your target market selection. Identify your target markets,
buyers, consumers and competitors

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This solution provides an introduction and conclusion for Ford Motor Company.

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Ford Motor Company is preparing to introduce its new hybrid car called the "Cell." In order to generate consumer interest in the new car the company must develop a viable marketing and promotions plan geared toward the target audience. The target audience should be sufficiently identified by driver needs and wants. Many drivers today want more fuel efficient or eco-friendly vehicles. Therefore, the target market should first be segmented by drivers who are concerned about fuel efficiency as their primary decision in purchasing a car and by those who are environmentally conscious. Many, but ...

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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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