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    Business Ethics and Taking Sides

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    The Ford Pinto Case in Ch. 12 of Business Ethics and Issue 15: Was Ford to Blame in the Pinto Case? in Ch. 4 of Taking Sides.
    ? Write a 1,050- to 1,400-word paper in which you address the following:

    o If you were involved in the dilemma discussed in the case study, what solution would you recommend? Support your decision with examples and supporting information.

    o Explain ways in which external social pressures have influenced your decision.

    o There is a term in art known as the period eye, referring to how an image is viewed during and after the time in which it was created. Examine this case with a period eye. Is the solution you formulated the same today as it would have been in 1971, when this case took place? Support your argument.

    ? Format your paper according to APA standards.
    ? Create a 5- to 7-slide Microsoft® PowerPoint® presentation summarizing the paper and outlining your decision.

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    Solution Preview

    Please find the Ford Pinto Case Analysis in the attached files.

    Running Head: FORD PINTO

    Ford Pinto Case Analysis

    This case gives us a clear overview of the Ford Pinto's tremendous situation created by the company along with an appropriate legal and an ethical analysis in the context of present environment. This case addresses the issue of "product liability" which involves the Ford Pinto case and the subsequent decision by Ford's executives to recall the structure and formation of Pinto (Grimshaw vs. Ford Motor Company, 2008).
    This case depicts the frequent blowups' of Ford's Pinto Cars. According to me, all these explosions of company's cars were due to the improper designs of its fuel system and fuel tank (Dowie, 1977). Ford Company avoided the various safety measures which are very much required by a car manufacturing company at the time of making a car even in present also.
    Case Analysis
    In 1960, Ford faced strong competition in the American small car market from several Japanese companies. To mitigate the threats posed by this intense competition, Ford introduced its new car Pinto in much less time than is usually required to develop a car. The standard time to produce an automobile is 43 months but in case of Pinto, company took 25 months to produce it. In the process of production, Ford engineers discovered a major flaw in the design of car. In nearly all rear-end crash test collisions, the Pinto's fuel system would rupture in an extremely easy manner (Dowie, 1977).
    As assembly-line machinery was previously tooled when engineers identified this defect, top Ford officials decided to manufacture the car anyhow. In fact, safety was not a top priority for Ford at the time of the development of the Pinto. This Ford Pinto case describes that Ford Motor Company executives knew the fact but still they decided to produce and market the vehicle even after company crash tests revealed that its gas tank would rupture in rear-end ...

    Solution Summary

    The solution discusses business ethics and taking sides.