What are the generic and grand strategies and their basic differences?© BrainMass Inc. brainmass.com June 3, 2020, 6:48 pm ad1c9bdddf
Grand strategies involve giving long term direct to thecompany. It can be of three types:
1. Expand business operations (growth strategies),
2 Decrease the scope of business operations (retrenchment strategies),
3. Maintain the status quo ( stability ...
This explains the difference between Generic and Grand Strategies