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    Generic and Grand Strategies

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    What are the generic and grand strategies and their basic differences?

    © BrainMass Inc. brainmass.com June 3, 2020, 6:48 pm ad1c9bdddf
    https://brainmass.com/business/business-management/generic-and-grand-strategies-75874

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    Grand strategies involve giving long term direct to thecompany. It can be of three types:
    1. Expand business operations (growth strategies),
    2 Decrease the scope of business operations (retrenchment strategies),
    3. Maintain the status quo ( stability ...

    Solution Summary

    This explains the difference between Generic and Grand Strategies

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