Purchase Solution

Generic and Grand Strategies

Not what you're looking for?

Ask Custom Question

What are the generic and grand strategies and their basic differences?

Purchase this Solution

Solution Summary

This explains the difference between Generic and Grand Strategies

Solution Preview

Grand strategies involve giving long term direct to thecompany. It can be of three types:
1. Expand business operations (growth strategies),
2 Decrease the scope of business operations (retrenchment strategies),
3. Maintain the status quo ( stability ...

Purchase this Solution


Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.