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Environmental Scanning

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Based on environmental scan, answer the following questions: What are the reasonable generic and grand strategies to consider? What are the pros and cons of each considering the assessment against goals and the risk assessment? What is the best solution considering the facts and your intuition? What type of solution are you talking about? What model or approach should you use? Who should be involved?
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The response addresses the queries posted in 390 words with references.

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The response addresses the queries posted in 390 words with references.

//Before writing about the generic and grand strategies, we will write about the meaning and importance of environmental scanning. Then, we will discuss about the reasonable generic and grand strategies to be considered by the business organizations. Along with this, we will also discuss about the pros and cons of each of the generic and grand strategy.//

Environmental Scan

Environmental Scanning contributes to the generation of strategic alternatives that are the possible strategies that an organization can consider for adoption. The choice of reasonable generic and grand strategies is broad and practically would depend upon how the organization comprehends its strengths, weaknesses and opportunities & threatens the external environment present, in order to formulate the policy for the future course of action (Choo, 2001). The reasonable generic and grand strategies to consider are Stability Strategy, Expansion Strategy, Retrenchment Strategy, and ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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