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The pros and cons of enviromental scanning

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Hi, just need some quick help. I have to write an essay doing a critical analysis on enviromental scanning. I have found a lot of research on the benefits but not on the cons of it. Can you help with that at all or point me in the right direction?

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The pros and cons of environment scanning is examined.

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Important to this question is the proven value (usefulness) of environmental scanning, specifically the proven successful uses of the process. You can search on one of the most successful gurus of environmental scanning, Arie De Guess, now a writer and consultant. If you haven't done so ...

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