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Marketing and EEOC

There is a fine line between marketing a company's image and hiring those who best represent this image. What steps could a company take to ensure fair hiring practices with the intent of hiring those that fit with company's culture? (give clear examples)
Do you feel companies have the right to control who they hire? How do you feel about the EEOC serving as a watchdog to ensure equal opportunity in the workplace? Discuss the pros and cons of each side of this issue.

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There is a fine line between marketing a company's image and hiring those who best represent this image. What steps could a company take to ensure fair hiring practices with the intent of hiring those that fit with company's culture? (give clear examples)
The company can take the following steps:
1. In its advertisement or website spec it should mention requirement that would attract applicants that fit the culture of the company.
2. During the application scanning process those applications that do not seem to meet the cultural criteria should be eliminated.
3. During the interview stage those candidates that do not best represent the company should not be hired.

The clear examples are as follows:
1. The company has most of its ...

Solution Summary

Marketing and EEOC is discussed very comprehensively in this explanation.

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