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Strategic Planning: What is a generic strategy?

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Identify an existing organization that established sustained market leadership by successfully leveraging a generic strategy and what is a generic strategy? How did the organization successfully leverage this strategy?

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The solution discusses what is generic strategy.

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If a firm lays emphasis on profitability through its industry's attractiveness, then it needs to apply generic strategies. A generic strategy is the planning taken up by a firm within its market or industry so as to enhance its competitive performance.

An existing organization that established ...

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