Generic Strategies Model Specific Tactics
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As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.
Using the Generic Strategies model, complete the following requirements:
Identify and describe 3 retail firms.
Note which of the 3 broad strategies that each firm seems to have chosen (low-cost producer, niche supplier, or differentiation strategy).
Identify at least 2 specific tactics that each of the three employ to support your opinion of their method of competing.
Do the tactics you cited seem to be working? On what evidence can you base your answer?
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This answer provides you an excellent discussion on Generic Strategies. The references related to the answer are also included. This solution is approximately 700 words.
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Where do I get this information after choosing the 3 retailers?
As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.
Using the Generic Strategies model, complete the following requirements:
Identify and describe 3 retail firms.
The first retail firms are Wal-Mart. The firm runs chains of discount stores and has become the world's largest public corporation. In the US Wal-Mart has generated a majority of its sales through groceries. It also operates retail warehouses and has been able to spread its operations in 15 countries.
The second retail firm is Barnes & Noble. It's main business is book-selling. The company sells bestsellers at attractive discounts. These stores also sell magazines, newspapers, DVD, gifts, and games. The company also sells books to students and ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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