As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.
Using the generic strategies model on this Web site, http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm, complete the following requirements:
-Identify and describe 3 computer hardware manufacturing firms.
-Note which of the 3 broad strategies each firm seems to have chosen (low-cost producer, niche supplier, or differentiation strategy).
-Identify at least 2 specific tactics that each of the three employ to support your opinion of their method of competing.
-Describe whether the tactics you cited seem to be working. Be sure to include evidence on which you based your answer
Three computer hardware manufacturing firms which I have identified are Dell, Sony and Apple. Three of them are completely distinct with each one of them having their own unique and peculiar features.
Dell is one of the largest technological corporations in the world, employing more than 96,000 people worldwide. Dell operated as a pioneer in the "configure to order" approach to manufacturing - delivering individual PCs configured to customer specifications. Also Dell uses JIT manufacturing approach which minimizes their inventory costs. Dell became the first company in the information technology industry to establish a product-recycling goal. Sony is amongst the biggest computer hardware manufacturing firms. It is known for its innovative and stylish products. ...
Stretegic planning: hardware manufacturing firms, differentiation strategy, tactics