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Analyze 3 computer hardware manufacturing firms

As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.

Using the generic strategies model on this Web site, http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm, complete the following requirements:

Identify and describe 3 computer hardware manufacturing firms.
Note which of the 3 broad strategies each firm seems to have chosen (low-cost producer, niche supplier, or differentiation strategy).
Identify at least 2 specific tactics that each of the three employ to support your opinion of their method of competing.
Describe whether the tactics you cited seem to be working. Be sure to include evidence on which you based your answer.

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Solution Preview

Three computer hardware manufacturing firms are Apple, Sony and Dell computers.

Apple's strategy: Niche Strategy
Dell: Low Cost Supplier
Sony: Differentiation strategy

Apple's tactics:

1) Apple's captures the niche target market for its Mac computers via investing heavily in R&D for developing its products. It spends lot of efforts on making sure that its products are unique in design and best in technology. Apple's ...

Solution Summary

As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.

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