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E-Commerce, Strategic Planning, Internet Business

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1) What indicators suggest e-commerce is here to stay? Explain.
2) When you hear someone talking about strategic planning, what is the person focusing on? In terms of e-commerce, what questions does an online merchant consider when strategizing? Explain.
3) Elaborate on the distinctive types of hardware and software necessary to launch a business on the Internet.

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1) What indicators suggest e-commerce is here to stay? Explain.

Convenience and wide array of online products are attracting online shoppers.
Caridi (2012) said that "the advantages of online shopping-"lower prices, greater convenience, broader selection and richer product information" are driving consumers to shift more of their purchases from physical stores to retail websites".

Another indicator the growth in online retail sales by leaps and bounds.
"US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012" (Strategic eCommerce Solutions, 2012).
"Online sales of apparel and accessories are now growing faster than any other e-commerce product segment, and the category is poised to help US retail e-commerce sales grow 15.4% to $224.2 billion in 2012, after stronger-than-expected sales took the market to $194.3 billion last year" (eMarketer, 2012).

Sales generated from e-commerce continued to soar.
"The e-commerce segment has continued to see strong ...

Solution Summary

The solution argued why e-commerce will be around for decades to come. It discusses also e-commerce strategic planning, and hardware and software necessary to launch a business on the Internet.

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See Also This Related BrainMass Solution

E-Commerce and Internet Marketing: semantic web, e-marketing strategy, e-marketing plan steps, digital divide, online engagement segmentation levels, micro-marketing are identified and discussed with references.

Can you please help me with these questions? Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.

E-COMMERCE & INTERNET MARKETING

1. How does technology change traditional marketing?
2. As a consumer, how is your life changing as the Semantic Web becomes reality?
3. Define e-marketing strategy and explain how it is used.
4. What are the four levels of commitment to e-business and what are some examples of each?
5. What are the seven steps in an e-marketing plan are why are each important?
6. What responsibility do you think e-marketers should assume for helping to close the digital divide? Do you think consumers and governments should assume some responsibility, as well? Explain your answers.
7. What are the two most important online engagement segmentation levels?
8. How does micromarketing differ from multisegment marketing, niche marketing, and mass marketing?

Strauss, J. (2012). E-Marketing. (6th ed). Prentice Hall

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