Successful Management: Program Capstone
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Successful Management
As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.
Using the Generic Strategies model, complete the following requirements:
* Identify and describe 3 retail firms.
* Note which of the 3 broad strategies that each firm seems to have chosen (low-cost producer, niche supplier, or differentiation strategy).
* Identify at least 2 specific tactics that each of the three employ to support your opinion of their method of competing.
* Do the tactics you cited seem to be working? On what evidence can you base your answer?
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Successful Management
As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session. You know that this will be high-level type planning versus the more routine type planning you have done in the past. To prepare for this, you have done some research and noted the generic strategies model (cost leadership, differentiation, and focus) in a lot of the strategic-planning literature.
Using the Generic Strategies model, complete the following requirements:
* Identify and describe 3 retail firms.
Three retail firms are as follows:
Wal-Mart: is a chain of large discount department stores and warehouse stores. It is also the largest grocery retailer in the US. It operates retail warehouses in North America and has 8,500 stores in 15 countries. The retail chain has been successful in countries like China, UK, and South America (2).
Home Depot is a retailer of home improvement and construction products and services. It has more than 2,200 big-box format stores. It is the largest home improvement retailer in the US in terms of sales revenue (1).
Saks Fifth Avenue is a specialty store that ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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