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General Mills Corporate Strategy

Strategic Choices

1) What is your opionion on the Question below? Be sure to provide a reference to the QUESTION below also.

Using the framework discussed in the background readings, critically analyze General Mills' strategic choices at the Corporate level (remember that "corporate" level is the very highest level of the organization, with lower levels being the "functional" and the "business" levels).

QUESTION????????What are General Mills' corporate-level strategies? What generic Porter strategy does the company follow? Are General Mills' strategic choices aligned with the Porter generic strategy you believe the company follows?

Solution Preview

http://www.minnpost.com/business/2010/02/general-mills-takes-growth-story-street

General Mills has established a corporate strategy that actually incorporates all three of Porter's generic competitive strategies into their business model wherein the company utilizes a cost leadership paradigm coupled with a differentiation strategy in regard to production, and they also focus on specific ...

Solution Summary

General Mills corporate strategy is examined.

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