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dispenser similar to a Morton's salt container

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Our product will be a cereal box with a dispenser similar to a Morton's salt container. We will present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag.

3) An explanation of the importance of marketing to your selected organization's success.

5) The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

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Our product will be a cereal box with a dispenser similar to a Morton's salt container. We will present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag.

3) An explanation of the importance of marketing to your selected organization's success.
The importance of the cereal box with a dispenser is great to General Mills. There are several reasons for this. The dispenser makes it easier for the customers to use cereals. They save time that is wasted by cutting open the traditional box. Usually the cereal left over in the traditional box after the first use becomes stale and soft. This problem is avoided if the dispenser being presented by you is accepted by General Mills.
Most customers judge a product by its packaging before buying and if General Mills packs its cereals in the dispenser being presented by you it will lead to higher sales. The buyers of cereals made by ...

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Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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