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cereal box with a dispenser

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Our product will be a cereal box with a dispenser similar to a Morton's salt container. We'll present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag.
Prepare a 1,050-word paper to include the following:

a.Describe the attributes of your product or service in detail.

b. Create an advertising plan.

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Solution Summary

Describe the attributes of your product or service in detail.

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The major attribute of our product is its ability to keep cereals fresh for a longer time and address problems related to removal of cereal from its bag and proper dispensing of cereal for everyday use. The product is a one of its kind, unique offering in the marketplace aimed at solving a common problem of consumers in their homes. The main "value proposition" highlighted in the product is its ability to preserve the freshness of cereals and thus, avoid wastage due to spoiling of cereals kept for a longer period. It proves its money's worth by saving consumers hundreds of dollars in throwing away stale cereals which are no longer fresh due to improper storage.

The product is simple, easy to use home item that can address the needs of people from all age groups, gender, income level as cereal is a common household item and is consumed by people of all age groups, gender and income levels. The product will be specially ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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