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Identifying Segmentation Criteria and Target Market for Marketing a New Cereal Box

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Our product will be a cereal box with a dispenser similar to a Morton's salt container. We'll present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag.
Prepare a 500-word paper to include the following:

Identify the segmentation criteria that will impact your target market selection. Identify your target market.

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Solution Summary

This solution discusses target markets and value proposition for the new cereal box in 331 words.

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The target market for this product can be segmented on different criteria. First of all, we will use demographic criteria such as gender to segment the market. The primary target market on the basis of demographic criteria will be women or housewives because they are the ones who make purchase decision about household stuff, utensils, etc. and thus, will be most suitable to approach for our product.

Another target segment on the basis of demographics will be young guys and girls who stay ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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