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Market Segmentation

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Based on the product you selected for your Marketing Plan: Phase I Paper, Address the following:

- Identify the segmentation criteria that will impact your target market selection. Identify your target market.
The company is Sanofi Aventis Pharmaceuticals, this is an actual company
The product is called SANOVEX it is a sleep aid, totally fictitious.

Past research mirrored Sanofi Aventis' real product Ambien. The premise to this product (SANOVES)is that it is targeted to menopausal women with possible depression; this also was created for the purposes of the paper.

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Solution Summary

Identify the segmentation criteria that will impact your target market selection. Identify your target market.
The company is Sanofi Aventis Pharmaceuticals, this is an actual company
The product is called SANOVEX it is a sleep aid, totally fictitious.

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Segmentation criteria that will impact the target market selection:

Segmentation by demographic characteristics:

The primary segmentation criteria used in this case will be the demographic characteristics, such as gender, age,etc. Since this medicine is a sleeping aid, especially designed for menopausal women with possible depression, gender and age will act as the major demographic characteristics for our segmentation. Thus, women will be the major target market for our ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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